What is Search Engine Optimization – A Complete Guide


What is Search Engine Optimization (SEO)?

If you are new to the world of blogging or digital marketing then you have heard it a lot. So, you must have come to the question that what is SEO and how do SEO of the Website ?

The complete form of SEO is Search Engine Optimization, it means that any website should be optimized in such a manner so that it can be effectively displayed in the search engine and get a high rank so that all of the organic traffic is received.

If you want to learn about SEO, how it is done, how it is inserted, and how to get more traffic by stitching your website, then read this article to the end.

Search Engine Optimization

Benefits of SEO

If you have a website or blog then you will need to make traffic. The website without traffic is of no use. If you have created a website to earn, then you cannot earn without good traffic.

There are several ways to get traffic for the website, such as linking with direct visitor, payment from advertisements to social media etc. But the most amazing way in all of these is organic traffic, which comes from direct search engine.

Therefore, it is very important to do SEO of the website to get maximum number of organic traffic. On the Internet, people only search on information search engines.

Types of Search Engine Optimization

There are two types of search engine optimization:

Black Hat – Black Hat SEO has been incorrectly optimized for getting website ranking. Doing unnecessary keywords on the page, buying back backlinks, clicking on the result of your site or repeatedly etc. For all these times, maybe the rankings can be obtained for some time, but they do not know much and in the end, the site disappears.

White hat – Another method of optimizing search engine optimization is the most accurate. The process of obtaining a website rank is slow, but if the content is good then it becomes a rank. And many biological traffic is available. So if you want your website to rank correctly, then you only pay attention to white hat SEO.

How to do SEO

SEO of any website or blog is done in two ways: –

  • On Page SEO
  • OFF Page SEO

To optimize the website, both of them have full significance. But if you are a beginner, then you should first learn about On Page SEO, after that you go to Off Page SEO.

The pages on SEO, content, website speed, design of blog, right use of keywords, page title, mobile-friendly blog and web page url are optimized in top ranks in that way.

The process of backlinks, domain rights, pages, domain age, and customization of value correctly on the social network outside of the web page is called off-page SEO.

On Page SEO

1. Optimize the page title

SEO is the most important SEO optimized page title on the page. It is compulsory to optimize the page title to achieve high ranking on search engines. Any keyword you want to rank in should be in the title of the page.

The length of the page title should be between 60 and 70. This is the result of most search engines on most search engines.

To customize the page title, you can use some SEO friendly words like Best, Latest, How to, Step by Step, Complete Guide, Tutorial and New.

2. Meta Details

The Meta description tag in SEO is the second most important factor. Most people believe that Google does not give meta tag more importantly, to some degree it is true. But if your content is good and makes a complete meta description, then you get the benefit of it on the search engine.

The meta description increases the short summary of your post in the search engine. The length of the meta description is 160 characters or better, so it’s best.

In order to get good ranking in the search engine, at least once in the meta description, the keyword that you want to rank is compulsory.

3. Keyword Placements

Keyword placement is to use keywords. Keyword placement of On Page Seo is a very important factor. If you use the keywords correctly in the post, you can get the best results.

Place keywords in 3 places in a blog post:

  • Inside the first 200 words in the first paragraph of the post.
  • Title and sub title tags
  • In the last paragraph of the post.

4. Keyword Density

As a keyword density, how often do you present keywords in a post? To get the best results on search engines, it is very important to know what the keyword density is on your post. The keyword density of 1% to 5% is best for SEO, but if more than that, then it is considered keyword stuffing which is a threat to SEO.

5. Page URL

If the URL of the page is SEO optimized, then it helps you get good ranking on the search engine. You need to customize the URL to optimize the page’s URL. Whenever you write a post, the title of the post gets automatic on Blogspot or WordPress. And it will be quite long and not suited for SEO.

If you want to get good results then you should minimize the page URL and use the main keyword.

6. Speed ​​of the website

You can customize the design of the blog and speed up the page. Important tips for increasing page speed:

  • If you use Wordpress then buy hosting from the right hosting company.
  • Delete the required plugins and widgets on your blog.
  • Do not flash, multimedia and large-size images.
  • Remove Facebook page plugins or other third-party plugins

If you use Blogspot, then design the template yourself, if this is not possible, then do the same as Simple Template. Do not use accidentally downloaded templates for free, because they have too many JavaScript and Redirectors.

To know the speed of the website, I do Google page insights and Gtmetrix tools. You can learn the speed of the page using these tools.

7. Sub title tags

After the title of the search engine post, the most important is given to sub-heading tags (H1, H2, H3, H4, H5, H6). Use at least 2 subheading tags in your post, place the subheading tags in 4 to 6 words and keyword it.

8. Website Design

Website design does not directly impact SEO, but it directly affects the user. It’s so simple that if your site likes the user then Google will also like it.

Website design should be clear and eye-catching. Website navigation search engine should work.

Website design is mobile-friendly. Now, Google has started the first indexing of mobile. If your blog is not mobile-friendly then there may be a problem with Google rankings.

9. Outbound links

Link to other websites from the outbound link. Outbound links are very important in SEO. Outbound links are of 2 types, one low quality, and the second highest quality.

High quality outbound links are best for your blog’s SEO and it gives you the benefit on the search engine. If you use low-quality links, this is a risk for SEO.

To check outbound links, check the Domain Authority’s (DA) and PageRank for the website that you want to link.

10. Internal links

Links to the internal links that you want to link to the post. If you make internal links correctly, they can help you in high ranking on search engines.

Way of internal link banner:

  • Use 4 or 5 links in a blog post.
  • Link to related posts as soon as possible
  • Write the anchor of the link correctly. Which does not look like spam.

11. Image Alt Tags

Every blogger makes a mistake in blogging, and that’s not to use alt tags in images. The image all tag tag search engine gives the message of what the image is about.

If we do not use alt tags, then how will the search engine know what the image is. In the image alt tag, we want to rank for the image keyword.

12. Image Optimization

The search engine does not like large-sized images and it also reduces the speed of the website. The image should be compressed only after compressing it.

If you use WordPress, you will find many plugins that post and compress the image of your blog. But if you run a blog on Blogspot, you have to post the image manually after compressing it.

I use the Compressor io tool to compress the image on my blogspot blog and I recommend this blog to all blogspot bloggers. It’s very easy, you just have to upload your image and download it and compress it.

13. Social Share Button

The social share button does not directly effect on-page SEO. But many SEO experts believe that by applying these you get a lot of money. And if your content is good then they get paid. Therefore, at least one social share button must be done.

I use this add-on share button for my blog. It’s completely free and you can customize it according to your own.

14. Content length

Content length on page SEO is a very big factor. The more content on the page, the more likely it is to get higher rankings. More content does not mean that writing anything will not benefit you from writing the post length.

Whatever you have written, it is written in detail, you also know all the points of winning point. Why the search engine likes to show detailed information


You can increase the blog or website’s organic traffic by doing SEO correctly. There is no shortcut to get a top rank on the search engine, but if you do SEO properly then the search ranking will definitely come.