Google’s Danny Sullivan has confirmed that Google is updating its algorithm. He called it a more comprehensive core update.
How big is this Google Florida 2.0 Update?
Based on what I have been told, this update is important. The information I was given was that this update is one of the biggest updates over the years.
In the past, when a large Google update has been made, it usually means that the inclusion of things that have changed deeply in how the site is ranked. The last year’s update included what Google said to Neural Milan.
Therefore it may be appropriate to assume something on this scale, which has been implemented in view of the information obtained by me in view of the credentials.
What is the goal of this broad core update?
A comprehensive core update means that Google is not targeting any niche or a specific signal, such as quality. In a comprehensive core algorithm update, Google is not targeting anything.
Some people in the SEO industry say that Google “targets” specific industries. But Google’s John Mueller has consistently denied that extensive core updates target specific maps.
Broad core updates do not target website, bottom or property. That’s why Google has said that in the comprehensive core update, there is nothing to fix.
The best way to understand a comprehensive core update is to put aside previous assumptions about targeting lower page quality or niches by Google. Then focus on relevancy-related factors.
How to Respond to Broad Core Updates
I have analyzed several websites that have been affected by wide core updates.
One common issue I’ve discovered is that I look like a change in which Google explains the search query. It can affect how a page is ranked.
Many other factors can affect the ranking of web pages as well as links. Links remain highly significant ranking factors.
What is a comprehensive core update?
Comprehensive core updates are better in Google’s overall algorithm for the purpose of better search search query and webpage.
These improvements help Google match search queries more accurately in webpages and improve user satisfaction.
It can be said that the underlying goal of all the comprehensive core updates is to improve the user’s satisfaction.
One of the previous comprehensive core updates includes introduction of nerve matching (here’s read about neural matching algorithm). Neural matching was not targeted at anything. This was a way to improve the relevance of web pages in search results so they could give enough answers to the search query.
Why the update was called Florida 2?
Google’s Florida update was an important milestone in the early 2000s. It was naming because the change in algorithm happened with the Pubon Florida Seo Conference.
The whispering about this update also coincides with the 2019 PubCon Florida conference, so it was decided by Pub and WebmasterWorld founder Brett Tube that this update will be named, Google Florida 2.0 Update. WebmasterWorld is traditionally used by Google Update was named.
As we mentioned earlier, Google is officially calling the March 2019 core update.
Nothing to fix?
Sullivan offered the previous guidance from March 12, 2018 on comprehensive core updates. That guidance was a statement given in a tweet, which has nothing to fix.
Here’s what the tweet said:
“There’s no ‘fix’ for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”
In my opinion, this may mean that it may be about the relevance of the content and / or links to the search queries. This is a change from Google.
This makes it challenging to recognize why no page is no longer ranking. But from my analysis of the sites losing the rankings, those clues are there.