Web Design – A general fact, which is usually working behind every super-rich business, is a well-designed, SEO-friendly, eye-catching website. Your website speaks on your behalf when a potential customer browses it. One of the biggest reasons for a visitor to rotate a customer can be the excellent browsing experience. So, it is always important for you to know what makes the website user friendly and attractive. In this way you will be able to increase your business credibility.
In this article, we are going to help you with a clear vision of web design best practices. These include color tactics, value proposition attendance, location of signup button, bar and popup animation, quality of the pictures used in your website, location of search options, location of social media pages, and more.
Apart from these, a good website design practice also follows certain universal standards such as brand, coding and accessibility standards. Continue reading to the end to get a transparent idea of how your business’s website can be designed so that it can reward you with the highest conversions. Below is a list of 10 web design best practices that you should apply today for high conversion and business success on your website.
Company logo allocation
This is a big determinant of making your website more visible and allows you to attract organic traffic towards your business website. The logo should be located in the upper left corner of all web pages of the website. It needs to be clicked. It is actually a universal standard that follows when designing every web designer website. The reason behind this is that the company logo is a representation of your brand and keeping it on every page of your website helps you to maintain your brand continuity. A web designer can help you with predefined colors, logos and actions that you can use on your website. Always go for it, because it will apply to symbolic representation, structure, images and videos that are used in your website.
When a visitor pauses on your website and starts browsing, he always hopes to get the maximum information by investing the minimum time. Easy navigation at the top of the website makes the user experience very convenient and the visitor will find your site interesting. The universal standard of web designing says that a good website should allow head navigation at the top of each web page in the header area. This allows a top-ranked horizontal navigation that meets the website standard.
Creating a Smart and Effective CTA
When you design a website for your business your main goal is to include in-depth web traffic to your business page to advertise about your products or services. To achieve this goal, you need to make an effective call to action strategies. This will help you get the real buyer. CTA is a way that tells your customers what you want them to do next.
Good website designers always take care of the CTA part, especially for the purpose of designing the website. They prefer CTA alignment at the initial level. “Contact us”, “Learn more”, “Subscribe to our newsletter” – all come under CTA. They should be designed in a proper way, such as, “Learn more” should always be located at a higher position on the webpage and “contact us” should be right below the “Learn more” tab. “Subscribe to our newsletter” should be at the bottom. It is considered one of the best web design exercises.
Arrangement of carousel
The carousel is nothing more but the slideshow of the home page. It contains an axis series of messages with images. According to a recent study, approximately 33% of the most successful websites follow it as one of the best web design exercises. So, take care of this part and choose the most suitable photos and messages for your visitors based on the type of business you have. Remember, the first message coming to your visitor is the overall impression of your brand. So, do not forget to work a little hard on this special part.
Page loading speed
You need to be extra careful on this special part. In the event of your web page being loaded in more than usual time, your sales can be paid attention. A fraction of seconds is important. Most of us people expect that the webpage we are going to load will load in less than two seconds and a good number of visitors leave the site if it takes more than three seconds to load. Therefore, check best practices for reducing web page loading time.
Use the latest image format to reduce the size of images on your website. It is effective in saving bandwidth and reduces the weight of images. Naturally, this helps reduce page loading time.
Keep an eye on the plugins of your website. These are used to add new and latest functionality to your website, however, the more plugins you have on your website, the more time it takes to load. Therefore, manage your plugins in such a way that they can work effectively in both adding functions and loading pages in the shortest possible time.
You can also save the number of bytes that any webpage compresses your resources and sends it over to the network. All you have to do is do a good content optimization and make a proper stability of HTML and CSS coding. This will help you with the compression required which is necessary to load a web page a bit faster. You can easily get professional help to perform this action.
Focus on SEO
SEO is the hero of good web design practices. This is the determinant of the amount of organic traffic towards your website. SEO promotion is no longer a priority for any business, it has turned into life force. It works on the method to increase web page search ranking so that its online visibility also increases.
According to the trend, about 93% of online partnership starts with the search tool and about 50% of them prefer to check any of the first two or three classifications. With these figures, it is very easy to understand that in order to generate actual amount of traffic to your business website, you need essential SEO services.
SEO Agency will provide you with many such things as the quality of your web page’s content, length of content on your website, social media links, web page loading speed, schema markup, mobile accountability, visitor intentions, relevant backlinks to your web page, and more. They also take into account the fact that the indexed pages have the ability to appear at the top of a search list and act accordingly. So, choosing a professional SEO solution will always help you increase the visibility of the website. That’s why it has been considered as one of the best web design practices.
Email marketing is one of the most traditional practices of marketing and advertising, which has been playing an effective role in the context of successful marketing ventures in a decade. It keeps you and your customers in touch. You should equip your website with the synchronization of the email marketing system. Determining the email address in the header or footer will definitely increase the effectiveness of your marketing effort. Keeping this in mind while designing your website while coming under good design of web design according to recent trends.
Check for Social Media Icon
Today, social media is one of the most active platforms of online marketing. They are quite effective in advertising brands and driving content. Today every website has the option to link your social media account to a particular website. Keeping the icon to add social media to the footer of the website will help you increase the number of viewers who prefer to link their social media accounts to websites.
Keeping them in the foot has a special significance. Generally, clicking on those icons takes the visitor to the external link. Therefore, if you place them on the header and the user clicks on it before reading the main content of the website, then it cannot return to the site again. However, keeping them on foot will help them to pass through the main material and then they will be able to promote you through social media by clicking on the icon. This will increase the user’s special interest in the product or service you offer. Therefore, now those icons are almost standardized to set the footprint of any web page and it comes in the idea of one of the best web design practices.
Check whether your website is your responsibility
‘Responsive’ websites refer to websites that are accessible from any device such as mobile, laptop, computer or tablet. These websites follow the “Mobile First Index” according to Google’s announcement in 2018. These websites support different layouts so that they can be easily displayed on desktops or laptops and on mobile screens. With responsive design system, they can change their layout.
These websites use the fluid grid. Page content is according to ratio rather than pixel. These are particularly capable of shaping images and videos according to the size of the screen.
Of course, these websites are preferred by the users because they do not have a limited audience target. Undoubtedly, designing a well-responsive website will help your business in large amounts of conversions. So, before you go ahead and design your own website. Please ask your designer to add this special feature. It is one of the best and trendy web design exercises these days.
Color scheme must match your brand
Apart from the above, one thing that comes under the best web design practice is the color scheme of your website. As discussed before, your website users have the image of your brand in front of you. Due to this It is necessary to always take adequate care of the presence of your website, which includes appropriate color contrast. The background and text color of the website must match with each other. Due to unequal background and text colors, there should be no difficulty for users when reading statistics to read the contents of the website.
If your site looks great. Visitors will be able to remember the content. Our eyes act as an indicator that sends a message to the brain if anything looks very attractive to them. To get the highest response from users, you just need to follow this simple principle.
Are you equipped with all the above web design best practices?
If your website is not equipped with the best practice of any of the above web designs, then you have time to reach Kcmk Kinesi web designers. Our professionals can design your website in a way that can pull out the maximum number of traffic and convert your visitors into your potential customers. We make sure to design your new website in a way that follows the standard of best web designing practices. This will definitely help you to get an increase in your turn from your business.
In addition, if you still have a question about web design practices, leave a comment below or contact us for a free consultation.