Top 5 SEO Trends 2019 That Will Matter Most

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Google’s great investment is best. SEO’s are trying to follow the changes that follow. How SEO Trends 2019 are born? Let’s see which trends will make a difference in 2019.

To be above waves, think about your SEO strategy in advance. Shortcut for success: To know upcoming trends and create an action plan for each.

This year, Google shook the world with its mobile- and speed-related efforts. As a result, most of the next year’s SEO efforts are expected in this direction. However, some “non-Google” game-changers will also influence how we build our SEO campaigns. Let’s explore these SEO Trends 2019 and ways to embrace them.

SEO Trends 2019

1. Mobile-First Indexing

In essence, the mobile-first indexing means that Google uses the mobile version of your page for indexing and ranking. From March 2018, Google started the process of transferring sites to the mobile-first index. It may be that Search Console has already notified you about it.

Keep in mind, a mobile-first index does not mean “mobile-only”. There is only one index with both the mobile and desktop versions. However, the entire “mobile-first” discussion means that after migrating the site Google will use mobile versions for ranking.

You get it, right? With your mobile version being primary for ranking, there is no excuse to delay with mobile-friendliness.

Action plan:

  • Any mobile version type is OK. Just be aware of a few moments. Google’s Trends Analyst John Muller mentioned: “If you want to be responsive, mobile-better before launch”. Therefore, if your site has not yet migrated, and you are thinking about switching, do so now. Also, Google strongly recommends m-dot and responsive for that page, as it confuses the crawler.
  • To understand how search engine spiders, view your mobile pages, crawl them with mobile bots.
  • Track the loading speed of your mobile pages It’s easy with Page Speed Insights.
  • Check regularly whether your pages provide an impeccable user experience.

2. Speed ​​of the page

Google’s Nut about delivering the best UX and delivering fast Desktop page loading time has been a ranking factor for a while. In July, it got a twin brother – mobile page speed has become a ranking factor for mobile.

This important change asks to understand what matrices mean for Google in terms of page speed evaluation.

Historically, when analyzed in Page Speed Insights, a site was evaluated only on the basis of technical criteria. Now, for both desktop and mobile, it has been classified according to two different metrics: Optimization and, a new, speed.

The game-changing part here is how the speed score is generated. Metric User Experience Report, data taken for metrics from actual user’s performance database. It shows how your site loads for each visitor. It’s obviously difficult how fast each website’s tool loads your site. As a result, metrics are impossible to meet through local tests.

For optimization scores, you can completely control it by fixing all the issues that prevent your site from loading quickly.

So, which metric has the biggest impact on the ranking? Use the correlation between the page’s optimization score according to the speed of the mobile page and its position in SERPs is strong (0.97). And there is no connection between the position of the page and its speed score. In other words, Google can slow down your site now, but your ranking remains the same.

However, Speed ​​Metrics is something new, so it makes Google’s test clear. Over time, they can change the correlation.

Action plan:

The optimization score is that which counts for ranking now. Fortunately, site optimization and results tracking are completely in your hands. Google has provided a handy list of recommendations well. You can also mention a more detailed guide to improve the optimization score.

3. Brand as a ranking signal

Gary Illyes, Google Webmaster Trends Analyst, has stated at Pubcon that Google uses online brand mentions in its search algo. There’re two ways it can use a brand as a ranking signal.

First of all, through unlinked brand mentions, search engines know that there is a unit of your brand. By further analyzing all the features that mention it, Google finds a better picture of your rights in a particular area.

Second, the sense and context of each component matters: reputation, trust, advertising, complaint-solution etc., through context, Google learns to say good with bad. For example, its search quality guidelines indicate that reputation matters for ranking. Consequently, the spirit around the brand mentions can affect the ranking of the site.

Action plan:

  • Backlinks are still a strong ranking signal. However, the fast build of links is rarely the business of a white hat. Then use the power of the linksless backlink. Whenever you find a natural opportunity, mention your brand name online.
  • Crater for your reputation Try to solve the pain of the customer with your brand. Attached with happy customers too. For that, track your brand online, track online.
  • Find Influencers ready to talk about you (but who have not yet realized) or who are already talking about your brand. Look at your competitors.
  • By reversing your strategies, you will see your own SEO efforts as a whole, not one-pointed for that, see the brand mentions of competitors how they raise awareness. Or go for a thorough analysis of the strengths and weaknesses of your competitors.

4. GDP

When you fill in the Inbox GDPR and Privacy Policy mail, bet that you are upset with this spring. What is this GDPR in SEO Trends 2019 ?

GDPR is the general data protection regulation passed in the European Union. It governs a very serious problem – which is the owner of data created by users online. From now on, the users who do this are not the corporations who collect it. As a result, users can now request to see if the company has personal data about them and ask for improvement or export. If a company does not comply with the rules, then it can be hit with severe penalties (€ 20 mln or 4% of the company’s annual profit).

This regulation affects EU companies and customers. However, international companies should also comply with GDPR. As a result, Google decided to bring changes to its Analytics. All personal user data is now expiring after 26 months because it was collected. Such data does not include demographic and affinity data (previously kept permanently) and session and target completion. However, each site owner can change this data collection in the default period. Also, it is possible to delete data from different users on their request.

Action plan:

If you do not have any European customers:

  • You can switch to the “Do not get rid of automatically” option in Google Analytics. Beware that Google in this way deletes user data security responsibility on you. Apart from this, these user data control efforts can extend well beyond the EU. Just wait for it.
SEO Trends 2019

If you have a European customer or plan:

  • Review all sources collecting user data on your site. Make sure you do not accidentally send some personal data to Google Analytics.
  • Update your privacy policy file by GDPR requirements. Modify your cookie consent form.
  • It should contain the following material: What information do you collect, why do you do it, where you store it, confirm the security of the information.
  • If you use Google Tag Manager, then activate the IP Anonymous. Do not worry, you still have a general idea of ​​where your traffic comes from. It will be a little less accurate.

5. Amazon Search

First things first, Amazon is not a universal search engine. It’s an algo similar to Google, but Amazon is used for internal search within pages. What is the fuss about then? Well, more and more people go directly to Amazon to shop. According to a study, 56% of consumers travel to Amazon first if they keep purchasing in mind. After discovering something else, check out 51% with Amazon.

These figures show that Amazon became Google’s e-commerce. This means that if you sell something and you are not on Amazon, then you are missing 56% of those potential customers.

Thus, if you are a seller of books, music, electronics etc., then include optimization for Amazon in your SEO strategy.

Action plan:

  • Run keyword research. To be more industry-driven, use Amazon. Rank tracker.
  • Title and description of item wise and user-friendly (+ Smart usage of keywords).
  • Provide high quality images.
  • In Google’s words “keyword backend” (or meta tag, if any). They tell Amazon Algo that a specific item targets a specific keyword on the site.
  • Track customer reviews and complaints.

Looking at the year ahead…

Some trends, but major changes While all things are going very far in the mobile, we still need to monitor the results of Amazon and GDPR. This list is still a prediction, we certainly have millions of things to discuss in 2019. What are your views on an SEO Trends 2019 ?

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