The results of Google Penalty can be disastrous. Search engines are often penalizing websites with misconceptions with SEO penalties. Specifically, Google which is the largest in all the shares of the global market (more than 90%).
To keep algorithms with no update, R & R (rules and regulations) violations are some of the top reasons.
Google wants to create a world in which there are websites to help people. It is about doing business with the right intentions.
You should have a mindset that forces you with these intents unless most search engines are not going to penalize your website with your search engine penalties.
Let’s take a look at how Google algorithm updates affect your website, and how your site is protected from Google Penalty and not penalized.
What is Search Engine Algorithm?
It’s better to get an idea on the first algorithm. What is it working behind your posts in web search? You need to provide a search engine reason to show your site in the top.
An algorithm is a group of rules to solve a problem of measured steps. There are so many search engines, and all your plans should be nurtured for the best. That’s why we are going with Google.
For example, when you search for the keyword “Best Marketing Automation Tool”, Google will show hundreds of results. This is unlikely for you to go to them all instead of the first page results.
What “Google to show this order first?” Put on, they use a mathematical system, which is supported by a set of rules that work as an effectiveness.
Google has a complex algorithm system to work with this concern, and they often change. On the other hand, the company never discloses these measurements. However, SEO experts and ecommerce marketers never relax, discover secrets and stop Google from penalties.
And, it’s like a race between Google vs marketer. Google always tries to make it harder and keep changing. As a marketer, you have to face changes.
I’m going to share a small issue. There are some confusions. Algorithms and search engine penalties are not always associated.
If you failed to do a fortune with an algorithm update, it is not every time Google is going to destroy your site, it is not that easy.
But you can simplify it through our discussion.
Top 10 Google algorithm updates and search engine penalties
If Google has somehow blacklisted your site with Google Penalty, then there is nothing more than that.
This is the last thing you want for the destruction of your online career. You can finally lose your biological search visibility, traffic and overall revenue.
Here, we are going to list some top algorithm updates which you should know to avoid SEO penalties.
1. Google Panda Update
Release date: February 24, 2011
Key Action: Google initiated Panda to play the role of a filter. Like a quality checker, its purpose was to find websites with low graded, duplicate, and counterfeit content. In addition, it detects spam-filled sites and is packed with lots of backlinks.
After all, Panda became one of the main Google algorithms for SERP since January 2016.
Its main goal is to create a quality web space around the world.
Google Penalty: You do not have to worry if you do not have a website that has less key and duplicate content. There is a misconception that Panda is a penalty. this. Panda takes your website to the top or makes backbencher instead of updates. The penalty depends on you.
2. Google Penguin Updates
Release date: April 24, 2012
Key Action: Penguin updates help Google prevent link spamming and punish those who violate their R & R. This is the shield protecting the backlinks. It works in real time. Its main concerns are to find link with irrelevant backlinks aka spamming, more-optimized anchor text.
Meaning, this main Google algorithm monitors the site that buys backlinks from third-party websites and slows them down.
From the beginning, Google updated this algorithm five times.
Google Penalty: Being caught by Penguin means heavy fines. Google can make your site invisible to anyone permanently because it has restricted the websites that pollute the internet.
3. Google Pirates Update
Release date: July 24, 2014
Key Action: This update helps Google detect web pirates. The closest to Panda, its primary focus is to hunt websites with pirated content, and who violate copyright laws.
Google Penalty: However, there is no significant impact between the infected site. Anyway, if a website receives sufficient copyright compliance under Google’s DMCA, then pirate affects site ranking.
4. Google Pigeon Update
Release date: August 20, 2014
Key Action: Google started pigeon updates in 2014 to improve its locations and distance search criteria. I mean, it is designed to provide relevant and more useful search results.
Therefore, its main focus here is: Low Off-Page / On-Page SEO. It only works with American English searches right now.
Google Penalty: There is no penalty with this update. However, you should take care of pigeons. It works behind the traffic of your website and can affect your ranking if you fail to take the appropriate SEO initiatives.
5. Google Possum Update
Release Date: September 1, 2016
Key Action: Google allowed local businesses to list their services in the ‘My Business’ and’ NAP (name, address, phone number) list.
It has two primary objectives. One, people who search for them, can find the nearest business in their place. Two, websites keep a mark on Google Maps and search with its results.
And, frankly, Google SERP and the user have too many fake lists to get the best results that are bothering.
Possum update aims to make the Internet free from these fake listings.
The goal is clear. Improve local search results at a more intense level.
Google Penalty: Use of relevant keywords and proper listings will help your website, however you are out of the user’s physical location If you cannot take the necessary steps, then you will lose your top spot daily.
6. Mobile Friendly Update or MobileGeddon
Release date: April 21, 2015
Key Action: Google’s Mobilegeddon update filters websites that are with or without mobile friendly layout. This ensures that the site that develops their design to work together for any mobile device ranks top search. This slows down the ranking of the website that does not have it.
So, want to promote a mobile search? This update intends to help you.
Google Penalty: Is Your Website Mobile Responsible? If not, mobile updates will reduce your ranking. This is really a serious issue.
Release date: October 26, 2015
Main Action: Rankbrain is an artificial intelligence or machine learning system. When a person searches for a topic or queries, then Rankbrain tries to find out the meaning behind the search and resolves the best results.
Google gave this update the name of its third most important ranking motivator. It is a part of the Hummingbird algorithm.
You will not get any further information about this because Google is reluctant to disclose. However, it is clear that this AI algorithm works to identify the relevance of each Google question.
Google Penalty: If you have a lack of content, poor UX and search-related topics, Rankbrain can harm your website’s ranking. The solutions also stick with these cases.
Release Date: March 8, 2017
Key Actions: The goal of Fred Algorithm Update is simple. It follows the websites that violate Google Webmaster Guidelines and hunt them.
In most cases, Fred influences the blog with a lot of advertising and affiliate links; Those who publish low quality content only want to generate advertising revenue.
Google Penalty: Bad content, the site is never going to improve anyone’s business with too many affiliate links. They do not want to add any value to readers created by Fred. Google always tries to stop such a website.
9. EMD (Exact match domain)
Release date: September 2012
Main Action: EMD means domain name with popular search queries. Like to use the matching keyword in the domain name to generate more traffic.
These websites are spam. The main goal of the EMD update is to find these websites. Find out if they want to cheat on Google search engine rank page.
Google Penalty: Google ultimately prohibits EMD domains from search results or permanently. So, what is the forecast? huge storm.
10. March 2019 Core Updates aka Florida 2
Release date: March 2019
Key Actions: Google recently announced this algorithmic update and claimed it was one of their most important core updates. All of the updates we update above are specific or work with certain search engine factors.
An important topic that runs among SEO experts around the world does not share a particular purpose rather than a big goal to complete this new update.
What is the bigger goal than this? No one has the exact answer right now. But Google implements the idea that it is not about following any niche or specific industry.
Therefore, we believe that this quality is about sorting websites and giving them higher ranks.
March 2019 core update is an improvement to the overall algorithm.
Google Penalty: You have to keep your site alive with quality goods. According to Google’s Danny Sullivan, “There is no ‘fix’ for those pages, which can perform less well than focusing on the creation of great content. Over time, it may be that your content is available on other pages Relative may increase. “
As a marketer, your top goal is to make your website healthy and avoid SEO penalties. Instead of making blind profits, stick to the idea of quality.
Therefore, I think you need to get started for updating search engine algorithm. Get your website analyze from best digital marketing agency in India to avoid Google penalties.