Do you have an idea and you are starting your startup? But do you know that 90% of Indian startups fail in the first few years and are closed within 5 years? If you are thinking that due to lack of new ideas or lack of funds, they are closed, then you are wrong.
- Having a great-unique idea, team and funding is not enough to develop your startup
- Startup marketing is a completely different science
- Not all digital marketing strategies are equal and give you equal benefits
Many well-funded startups with unique ideas have failed in the past due to the lack of innovation, creativity and experience. Examples are AskMe.com, Auto Raja, Cab Auto, FrankleMe.
A great-unique idea, team, and funding is not enough to develop your startup and make it stable and profitable. To develop this, you need to get more customers, sales and benefits, which can be possible with startup marketing!
Startup marketing is a completely different science. You need to select and combine the right marketing channels and come up with an unbeatable strategy. The same old traditional marketing strategies do not work well every time.
Today is the time of smartphone and internet. According to recent reports, there are 374 Mn smartphone users in India and 270 Mn people are using the internet in India. Over time, marketing has also changed. Many businesses (corporate for startup) are focusing on digital marketing and are expanding their businesses and customer base.
There are many digital marketing channels that you can use for your startup. But not all digital marketing strategies are the same and give you similar benefits. Some digital marketing strategies give you amazing results while others do not.
Therefore, you should select the right digital marketing strategies for your startup to get the maximum output. Which strategy works well for your startup, it depends on your niche, target audience and many other factors.
But in this guide, I will share 10 digital marketing strategies that you can use to develop your startup. You will have a clear idea about digital marketing strategies to promote your startup development.
Social Media Marketing
Social media marketing is one of the best ways to get exposure to your startup and to get customers. This is one of the least cost marketing techniques to use for your business.
Social media marketing has the power to turn your startup into a profitable brand, but you should know how to use it for your business.
There are many social media platforms but you need to choose the right platform for your startup marketing. Here are some popular platforms used:
Facebook – Facebook is the most popular social media platform with more than 2 billion users. You can use Facebook for almost any niche or to promote any kind of product. This is the cheapest social media platform to promote your business. But the actual cost depends on some factors like target country, niche, ad type, but for my reaching 1000 people and doing AVG, my cost is around 4 INR. CPC of 1.4 INR for our clients’ campaigns
Twitter – Twitter can also help you develop your startup. This is the best platform for B2B businesses, but it can also work for B2C businesses. However, this is more expensive than Facebook. But it allows you to run different types of ads for different purposes.
Instagram – If you have a business related to fashion, health, beauty, fitness, modeling and photography, then the Instagram is the best platform. It can also work for any other niche business, but the Instagram can be the best option for those marks.
LinkedIn: Linkedin is a platform for professionals. This is the reason why it is best for B2B businesses. If you have launched the B2B Startup Business, you should try LinkedIn.
Snapchat: Snapchat is the best platform if you want to target young people or are working closely related to fashion, beauty or health.
Best Practices for Getting Success with Social Media Marketing
- Complete your social profile and pages with complete information, logos and images.
- Regularly publish useful content and attach your audience with choice, Q & A, etc.
- Join your niche related groups to reach more people systematically.
- Choose the right audience to target
- Provide free eBooks, trials, reports, demos, etc. to collect your email and create an email list.
- Be responsive and answer every message and comment.
- Use pixels to retrieve the desired ones and convert them into your customers.
Each business is unique and different, even if they are creating the same product. That’s why there is no guarantee that you will get success on the social media channel as the other company.
To achieve success with social media marketing you need to develop a social media strategy. An expert social media marketing company can help you develop a strong social media strategy for your startup and optimize your campaigns.
Email marketing is one of the most important and cost-effective techniques to develop startups. According to a study, email marketing delivers the highest ROI (return-on-investment) which is approximately 40x. This means that you will get a $ 40 return for every $ 1 investment. But if you are ignoring email marketing, then it means that you are missing out on your customers.
Many startup emails are not focused on marketing. But email marketing is one of the few marketing techniques that you can start before launching your real product or company.
Here are some email marketing ideas for your startup:
- If you have not yet launched your startup (or product), then you can use it to come soon or launch your site soon and when you launch, users wanting to notify them Let’s collect email.
- Provide beta testing for your products or devices and create your email list.
- Provide free trial, demo, report, PDF or eBooks to create your email list.
Best Practices for Getting Success with Email Marketing
- Use the attractive, attractive and engaging email titles to increase your email open rate.
- Write your email in simple language and keep it short.
- Break the material into small paragraphs and use subheading and bullets to make it readable.
- Explain the benefits of what you are offering. And tell them how it can help them. Do not try to sell them directly.
- Create funnels to get more conversions.
- Keep your email subscribers engaged by sharing useful content with them on mail. But do not send a lot of emails. 2-3 emails are enough in one week
Search Engine Marketing
SEM (Search Engine Marketing) is one of the best digital marketing strategies to get quick results for your startup. You can advertise on search engines for your startup and get more exposure and sales.
Here’s how you can show your ads on search engines like Google:
Key Advantages of Using Search Engine Marketing:
- You can get instant results.
- You can easily reach your target audience.
- High ROI; If someone clicks your ad, then you have to pay.
- You can start anywhere from $ 10 / day like a small budget and can stop at any time.
- You will have complete data and insights to improve your SEM campaigns and other marketing strategies.
Best Practices for Getting Success With SEM
- Create a high-quality landing page with a clear call-to-action
- Choose the right keywords to target
- To avoid overcharging, set the bid cap and budget limit.
- Use Google Pixel for re-targeting
SEM campaigns can expedite your budget faster. To run a successful SEM campaign, you need some expertise and experience to get the maximum result for your startup.
Search Engine Optimization
SEO (Search Engine Optimization) is one of the most cost-effective channels, which provides higher ROI than other marketing methods.
Every startup should focus on SEO. It is the process of getting organic traffic from search engines at no extra cost. So, with SEO, you can continuously get new customers for your startup, at no cost. You can start a blog, customize your services pages, home pages and landing pages to get organic traffic from search engines.
The benefits of using SEO for your startup
- Cost effective but high ROI
- Long-lasting results
- Organize your reach
- Get confidence and authority automatically
- Become a reputable brand
SEO is a challenging game. To achieve its results, skill and experience are required. For this, you can hire a specialist SEO company to help you.
Influencer marketing is one of the trendiest marketing techniques these days. This is a highly effective and affordable technology to develop your startup.
Benefits of Using Influencer Marketing:
- You can get huge exposure for your startup.
- Helps you gain trust and customer for your startup
- Low cost marketing strategy
- easy to use
You can hire popular influencers or some sub-influencers (less-popular) to promote your brand.
Content marketing is a highly effective strategy to develop your startup. According to a recent report of the Content Marketing Institute, 90% of the organizations are actively using content marketing for their businesses.
According to some research, content marketing is three times higher than paid search. This is an affordable and effective strategy for your business.
It is also helpful for SMO and SEO. Content marketing gives long lasting results, but it may take some time to see the results.
Many big brands like HubSpot, Buffer, Blue Apron, Mint, and Kissmetrics have skyrocketed their startup success with content marketing.
The benefits of content marketing
- Highly effective and long-lasting results
- Helpful with Buzz for your startup
- Compared to paid ads
- Builds trust and authority for your brand
YouTube is the second most popular search engine in the world. There are over 265 million active users on YouTube in India. This is why many brands are using YouTube to reach their target audience.
But startups are not counting YouTube as part of your startup marketing. However, you can get amazing results in startup marketing. Flipkart, Hyundai, Asian Paints, Pepsi, and Coupon Dunia have increased their business with YouTube marketing.
If you want to generate large-scale traffic, make sales and make online buzz for your startup, then there is nothing better than viral marketing.
You can get success with viral marketing overnight if you are able to create content that can go viral.
You need to create content from a unique angle (Articles, Interpreter Video etc.) and there should be a strong marketing plan to promote it.
A brand named Squat Potty became successful and earned $ 7 million in revenue with its viral video. Blendtec and The Dollar Shave Club are also good examples of viral marketing success.
If you want to develop a huge customer base or fan-follow, then nothing like decent marketing can be good.
In referral marketing, your customers become your sellers. They refer to your products to other people. According to a study, 92% people rely on personal recommendations. This is the reason that referral marketing can increase your business on automation.
There are several strategies to encourage people to advise you. But most of the time people recommend something to others if:
- They are happy, satisfied and enjoying it.
- They can find some freebies.
Facebook is a great example of this. Facebook encourages its users to “invite friends” to join Facebook. As a result, today there are more than two billion active users on their Facebook.
Dropbox is also a good example of this. In the early days, Dropbox used paid advertisements to get new customers but they did not get any success. They were paying more than that, for which they had a deal.
Then Dropbox focused on referral marketing to develop its customer base.
He encouraged his users to refer to their friends and get free 16 GB of space.
Amazon, PayPal and many other brands are using the same strategy to get new customers. You can do this even for your startup.
Published At Top-Level Publications
Last but not least, if you want mass exposure and traffic, you should try to be featured on a popular publication. Any popular publications such as Forbes, Huff Post, India Times, The Hindu, etc. can generate mass performance and traffic for your startup.
I Done This (A Project Management Software; idonethis.com) has used this strategy to increase its business. Being featured on LifeHacker, they get huge traffic and many new customers. These new customers helped the business grow further.
You can use the same strategy (but not the same publication) to develop your startup. You need to build relationships with journalists and editors of these publications. But should not do excessive publicity.
Other options to get the help of a marketing agency to use this strategy.
There are lots of strategies and channels through which you can promote your startup. But you need to understand your audience, their behavior, and the nature of your business.
Startup marketing is not impossible, but due to limited resources you must be sure before every step. Think differently from others and become creative for success. You can also keep a company for your startup marketing.
What are the other digital marketing strategies you know of? Let us know in the comments.