Google Ads, formerly known as Google AdWords, is a digital marketing platform created by Google in the year 2000. At the time of its launch, only 350 advertisers were using the service to create brand awareness. Today, Google ads have more than 1 million marketers, and the company has a multi-billion-dollar expansion.
With many marketers using ad service to increase traffic and ROI, Google Ads has become a highly competitive landscape. Those who do not use every resource available for their benefit are less likely to succeed. One-way Google determines your importance for consumer audiences is through your Quality Score. The Quality Score multiplied by the bid per click is equal to Google Ad Rank. This is an important equation to remember during your marketing journey.
During this entire guide, we will dig deep into it:
- The correct definition of Google Ads Quality Score
- Different types of scores to focus on
- Why they mean
- How can you change
What is a Google Ads Quality Score?
A Google Quality Score is a combination of factors that describe the overall relevance of your ads to the customer. Marketers with high-quality scores have better Ad Rank. Just like organic search traffic is ranked on the results page, paid advertisements are also ranked. The result of your score depends on three main criteria:
Expected clickthrough rate: Your advertising campaign will focus on and will be clicked by the consumer.
Landing page experience: how flexible and systematic your layout and sitemap are, as well as the overall look of the site to the consumer
Ad relevance: The level at which your ad matches the user’s search query and intent.
The score has been reported from 1-10 and this means helping the refinery in the market to increase the effectiveness of the customers. Google describes the score as “the warning light for the car’s engine”. It tells you that there is something wrong with the driver, your ad or website so that you can fix it.
How to check your Google Ads Quality Score
To see the current Quality Scores for your Google ads, marketers run a keyword diagnosis. You can do this by selecting “Campaign” and then selecting “Keyword”. A white speech box should appear next to the keyword on the page. Use this to see if any scores already exist with ad relevance, landing page experience, and expected clickthrough rate for the keyword.
If no white speech boxes are appearing, then you may have disabled the Quality Score column. Enable them by clicking on “Campaign,” and “Keywords,” and then select “Modified Columns” from the drop-down menu. From here, you can see your Quality Score, landing page experience, ad relevance, or expected click-through rate.
Alternatively, you can see the history of these “QS” components by selecting the Quality Score (history), landing page experience (history), etc. and clicking.
Different types of Quality Score
Any marketer worth their salt knows about quality scoring at the keyword level, but more in QS ranking than keywords alone. In fact, there are some different types of quality scores to monitor. Contains:
Keyword Quality Score
The most reliable and recognized Quality Score of all, the keyword QS can be viewed from your Google Ad Dashboard. Surely, the goal is to get as close as possible from 1-10 to 10 in rank. This is based on the number of users who search using your keywords.
Google uses the entire history of a keyword to accurately implement it, which is helpful in choosing your keywords. As soon as your keyword is defined by the Google user base, you will start seeing a rank form, and this will have a lower or higher rating impact how you rank online. Keywords are ranked on many contributing factors, including:
- Keywords regarding content, and fair use in it
- The relevance of the keyword to the users who see your ads
- Previous score for a keyword
- Expected click-through rate based on past use of keywords
Landing Page Quality Score
Google has always marketed itself as a user-first company. They try to provide high-quality results to their searchers, which means that the content of the site should be distributed to high-quality content. Landing page quality score helps you see how closely you fit this specification. Factors affecting your LPQS are:
- Content relevance
- Ease in navigation
- Transparency of policies
- Unique copy
Then, your search keyword for a better score and higher ROI comes back to QS. When you hover over that speech box, one of the factors indicating a rank is landing page experience. While never explicitly mentioned by Google, it is clear that the landing page plays a big role in the success of other areas of your advertising.
Your landing page’s ranking on Google, whether it’s official or not, is that you pay more attention as a marketer or business owner. Your landing page is your company’s face, which means improving it will improve your customer’s experience. This increases the brand’s loyalty, traffic, and in return, revenue.
Mobile quality score
Mobile devices are defined as any device that can be used on time due to an anchor. A tablet or mobile phone is the most common, but iPods, Chromebooks, and other devices are also counted. Of the world’s internet traffic, 52% is mobile, which makes it an important QS for which to successfully rank.
This is the only score that places the factors in the decision-making process. Where is a device located through GPS tracker accounts for ads that are viewed on the viewfinder? Therefore, your ad can be at a different level at the mobile level on a desktop device.
Account Level Quality Score
Google has not officially confirmed this score, but many advertisers believe it exists. ALQS grows your overall account success, which includes the performance of ads and keywords used over time. Your account’s Quality Score reflects the other scores you have collected. This means that bad click-through rate or poor grades for keyword use will negatively influence you at the account level.
One reason is that marketers believe that this group of quality scoring systems exists as it is due to the high performance of accounts for long periods of time. From old accounts vs new accounts, there is an advantage in QS Rank. This can restrict the creation of many AdWords accounts due to Google’s policy.
When a company advertising account is performing poorly, they can all be able to pull back marketing efforts and restructuring. This is a long term process, but the payment is worth the effort. Your strategy may involve removing old ones in reprocessing and using new keywords or improving ad relevance for your audience.
Ad group Quality Score
This score is the total rank at the ad level. It contains anything that can tell how an ad is perceived and accepted by your audience. Marketers who handle ad scores focus on groups of ads and marking them. Consumers’ perception, relevance, and keywords all started with the lowest performing ad group are reviewed.
By focusing on low-performing ads, you boost the overall average of your ads. You can monitor this score by adding keyword QS and an average for an ad group.
Although most of these scores depend heavily on the keyword, but clearly it is more than this magical formula.
Why Quality Scores Are Important
Google is nothing if not user-friendly. They understand that without the users, the platform is not worth it. With more than 5 billion users, it is understood that the company will take such drastic measures to ensure that all the sites are of the same quality.
Quality Scores are important because they reflect Google’s values, and show you how they appear in your ads, keywords, and landing pages. They tell Google which sites are following the rules, and which ads are not worth showing to their loyal searchers.
Even without Google’s look for customer service, your QS is important for the success of your brand as it reflects customer feedback. The statistics Google uses to determine the relevancy of your ad matches the same way for consumers’ websites. Consumer questions ask:
- Can I get around the site without confusion?
- Did the link tell me where I was going and whether it was honest?
- Does the copy appear in the ad like it was compelled to include the keyword, or was it natural and natural?
More than this, your Quality Score tells you whether you are eligible to appear in a user search. This means that your ad and landing page can be completely invisible to consumers.
Lastly, your Quality Scores increase your rank. As mentioned above, paid advertisements have one rank, similarly organic results are. If your Quality Score is low, then you will be ranked. If your rank is low, then your visibility is low. This is a vicious cycle, and it is difficult to break. This becomes clearer when you think that 46% of all clicks are in the first three paid ads on Google’s results page.
Although this will not let you rattle. Although this is a long term project, marketers can improve quality scores in many ways.