Internet! This is probably the most dynamic invention of the last century. Technological progress has helped people around the world with the help of the Internet. There are millions of people who are using it for various purposes. The more people gain access to the Internet, the more they start searching for social media. Smartphone has also assisted in the rise in the use of social media.
Social networking websites have seen steady increase in the last few years because the user-base is gradually increasing. According to The Manifest’s findings, social media is used by at least 86% of the population every day, and 72% of them go to their social media several times a day. If such a large part of the population is using social media daily, then someone can only imagine what kind of potential it is for the market? Small medium and even big companies are now using social media channels for advertising.
There are many benefits to using social media for marketing, including cost-effectiveness. But this is not what I want to express today. If you are new to social media marketing or if you want to move your marketing strategy up a notch, this post is for you.
Even if there are many social media channels such as Facebook, Instagram, Pintrest, YouTube, etc. Facebook and Instagram are two such platforms that marketers take the most out of. The competition is very hard here. However, if you want your marketing strategy to show results, then you should first know which of these two social channels are most suitable for your business.
There is a detailed discussion on both the following Facebook and Instagram, so that you can make informed decisions about who to choose.
Statistics related to Facebook:
When Facebook started its journey from a dorm room, who knew it would be so much! But now that happens, let’s take a look at the figures.
In terms of popularity, Facebook is right there. Many other social networking sites have emerged since then. But no one has been popular like Facebook.
Facebook has 2.2 billion monthly active users. This gives us an appropriate indication of the kind of reach that it offers to the marketers.
Being one of the oldest social media channels, Facebook caters to a wide range of demographics. According to recent studies, 46% of men and 54% of women use Facebook.
Facebook is popular among 18 to 64 years of age. However, the most active users on Facebook are between 18 and 29 and after this age group are between 30 to 49.
Do you know that Facebook has more than 60 million business pages? However, when it comes to user engagement, then Facebook cannot be the best in the city. As a result, the content on these business pages is not shared as much as they want. People are not adequate enough to post comments on these pages.
It is very important to understand what exactly is known to users and leads them to an interaction. Once this becomes clear, user engagement will automatically increase. The following diagram shows different post-type demonstrations on Facebook.
Facebook has had enough backlashes to misuse its user-data in the last year. It has hampered ad serving to the site. However, Facebook learned from their mistakes and improved their policies. As a result, its earnings have also increased. According to figures released by Facebook, advertising revenues in the last quarter of 2018 were $ 16.6 billion.
There are 11 different types of ads you can choose from. Video Ads, Image Ads, Lead Generation Advertising, Ads, Page Like, Boosted Posts, etc. In the past few years, advertisers on Facebook have seen a huge increase in advertising revenue. There is a lot of click-through-rate or CTR on Facebook compared to other sites
Statistics related to Instagram
Now, let’s take a look at the social media platform which is growing rapidly – Instagram.
When Facebook bought Instagram for $ 1 billion in 2012, then there were only thirty million users on social platforms. Do you know how many people use Instagram today? According to the figures available in 2018, social media platforms are 1 billion (monthly active users)! Yes, you read it right. And among them, there are approximately 500 million daily visitors! And as I write in 2019, this number has definitely become more than one billion.
Related statistics show that Instagram is the second most popular social media site.
Knowing your target demographic is essential in choosing the right social media platform for your business. According to the data shared by Sharethis, 15% of Instagram users are from the United States and the remaining 85% are from different other places.
If you are a brand that meets American citizens only, knowing demographics on Instagram can help you take advantage of social media sites. Like the location, the age group using the media channel is equally important for your brand to gain a competitive edge.
Statista has published its report on the demographic of Instagram by age and gender. According to the website, people aged 18 and 34 are the most active users of Instagram. While 32% of the users are aged 18-24, 33% of the population is from 25-34 age groups.
You can also see from screenshots given above that the world wide demographic of the Instagram is divided into approximately 50:50 ratios according to gender. Gender division is an important aspect to consider while preparing a marketing strategy.
Depending on the location, gender, and age, proper insight into demography certainly gives you an edge. You can set a more specific goal and you can create your own strategy accordingly.
Proper customer engagement is something that every player tries to achieve. As a marketer, you have to consistently create attractive content to achieve and maintain customers on social media channels. In this case the Instagram works. Why? Instagram has many features that allow you to better engage your audience. The most interesting fact is that although these features are also available on Facebook, but it does not work the same way.
Indeed, Instagram’s algorithm promotes your post if you use these features correctly and wisely. In addition, the more you can engage your target audience, the more they stay on the app. Instagram is favored by people who can prepare people to use the app for a longer time.
Even the Instagram grid is used to connect viewers. Marketers often plan their Instagram pages grid in such a way that it is a good way to represent the brand.
According to a study, the rate of engagement has increased since 2018 in 2018. Essentially, all affected have seen an increase of 22-25% in the rate of engagement, besides 5k to 20k followers. They have seen an increase of 6%.
Advertising is one of the most prominent ways to increase your sales. But does Instagram give you as many options as Facebook? Do you get the same ads from Instagram as you get from Facebook?
Unlike Facebook, Instagram has only 4 segments ads that you can choose from. Photo ads and video ads allowed you to already display your product through images and videos (1 minute in length). Later, Instagram Carousel came with ads and story ads. While the carousel lets you upload 10 videos or images, through which your viewers can swipe, you can upload full-screen images or videos to market your products through story advertisements.
It is seen that people are more related to story ads than on Instagram than to different advertisements on Facebook. As a result, Instagram makes a better impression than Facebook.
Which platform do you choose depends on what you need, who your target audience is, what your product / service is and what type of ads you want to target. The above statistics can help in the form of a guide when you penalize the marketing strategy of choice.
If you are the owner of a brand that wants to make your position in the market, then you need to see your business as many people as you can. Provides better visibility than Facebook Instagram. However, you should keep in mind the age of your target audience. Compared to Facebook, Teenagers are more active on Instagram. Instagram gives you the opportunity to be more creative. As a result, you can visually engage more customers on Instagram. If you want to share the link as part of your marketing strategy, the Instagram will not be very helpful for you. Instagram does not allow you to share more than one link and that too on your bio. Therefore, in this case, I would prefer Facebook to Instagram.
It is not a tug of war and there is no need to become a winner in it. Choosing the right platform based on the above points is important. A well-defined marketing strategy is bound to either work.